Webinar: Oh, Behave! Why The Future of Higher Education Marketing is Behavioral

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During our recent webinar, Spark451 President Mike McGetrick and Client Strategist Ed Flaherty discussed how we recently helped an elite graduate school boost email open rates by 94% by implementing a Behavioral Marketing campaign.

The duo offered insights to help you:

  • Learn the basic principles of behavioral marketing
  • Discover the benefits of trigger-based communication flows
  • Consider how you can incorporate this approach in your own campaigns

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About Spark451

Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.