During our recent webinar, Spark451 President Mike McGetrick and Client Strategist Ed Flaherty discussed how we recently helped an elite graduate school boost email open rates by 94% by implementing a Behavioral Marketing campaign.

The duo offered insights to help you:

• Learn the basic principles of behavioral marketing
• Discover the benefits of trigger-based communication flows
• Consider how you can incorporate this approach in your own campaigns

About Spark451

Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.